If your nonprofit isn't using social media yet, it's time to consider doing so. According to a survey released this September, 60 percent of Americans use social media, and of those, 59 percent interact with companies on social media websites. One in four interacts more than once per week.

The Survey

That's why Talance is conducting the Massachusetts Nonprofit Social Media Survey, whose objective is to gauge how Massachusetts nonprofits are using social media and how.

The results, due out February 2009, will help delineate where nonprofits fall in social media adoption rates, how that varies (for example by the size of the org), and what kind of benefits they're receiving from their efforts. Our findings will provide solid practical value for nonprofits that want to benchmark their own practices.

Free Findings

Anyone can request a free executive summary of the survey results when they become available in February. Every organization that submitted a completed survey will receive a complimentary copy of the full survey report.

Questions? Please contact us. Thanks so much for your participation. We look forward to sharing the results in the coming months.

About Talance

Talance, Inc., (www.talance.com) is a Boston-area web building and communications firm that works closely with nonprofits and small businesses. Talance builds long-term relationships with its clients through help in websites, content management systems, e-learning and social media.